Transformed a 40-year-old business coaching program into a successful online course, boosting enrolments and revenue through comprehensive branding, targeted marketing, and a user-friendly website.
GS Growth Programme
The GS Growth Programme is a revolutionary online learning course designed to help businesses achieve their growth potential. With 40 years of experience in 1:1 business coaching, the programme needed a fresh approach to reach a wider audience. Our team at Dorset Marketing was tasked with modernising and packaging the programme into an online format that could be sold to the masses.
Our approach involved a comprehensive marketing strategy, including logo design, branding, content creation, and social media marketing. We also implemented automation, email marketing, and list building techniques to reach the right audience. Our team created stunning photography and video content to showcase the programme and used ad origination to promote it on various platforms.
The online learning aspect of the programme required careful consideration and planning, including e-commerce and every small detail in-between. We worked tirelessly to ensure that the user experience was seamless and user-friendly.
The results were outstanding. The new and improved GS Growth Programme has been incredibly successful, with a significant increase in enrolment and revenue. Our collaboration with the client was a testament to our expertise and passion for delivering measurable results.
Branding
After multiple meetings with the client and conducting thorough market research, we presented the client with several color scheme options and logo designs that align with their brand values and vision. We worked closely with the client to ensure that the final design reflects their unique business identity while also standing out in a competitive market.
The client already had a main logo for their business, which we used as the foundation for the rebranding process. We created a set of product logos for each online program they sell, ensuring that each logo is distinctive and visually appealing.
We provided the client with different options for each logo and worked together to fine-tune the designs until they were completely satisfied with the final product. The end result was a cohesive and modern logo design that perfectly represents the brand and its various online programs.
MAIN LOGO
GROWTH PROGRAMME
SCALE PROGRAMME
COLOUR PALETTE
FONTS
Website Design
The website serves as the central hub of this project, functioning as a salesperson, order processor, communication platform, and learning management system all in one.
The website boasts a range of impressive functionalities, all built on one cohesive system – WordPress. From managing course content to handling customer registrations and processing payments, this website does it all.
Here are just a few of the key features of the website:
- User-friendly course registration and checkout system
- Secure payment processing via Stripe
- Built-in learning management system for easy course access and progress tracking
- Customisable user profiles for a personalized learning experience
- Mobile-responsive design for seamless viewing on any device
- Robust video integration for engaging course content
- Integrated email marketing for seamless communication with course participants
Thanks to the comprehensive functionality of the website, the client is able to offer a streamlined and user-friendly online learning experience for their customers.
Here is a list of the core functionality performed by this website.
- Design – Custom WordPress design with Elementor
- Sales funnel – the website features front end sales pages for the course that integrate video content. There are also custom landing pages that social advertising and PCC point too, these act as sales pages.
- eCommerce – WooCommerce using a custom quick to checkout system to skip going to basket and straight to the checkout, this increases the likelihood of sales by taking unnecessary clicks away from the decision making process. WooCommerce integrated with Stripe payment gateway. Stripe again saves taking the user away from the site to the payment gateway to return back to the site again.
- Custom Calculation Form – The sales hook for the site is to complete a Free Value Survey to see how much value the GS Growth Programme could add to your business in 3-years. The user enters values into boxes and is calculates value. The form then captures user information and add it to the built in CRM
- CRM – Using CRM software build into WordPress to integrate email marketing into the sales cycle. When a prospect completes the Value Survey, it captures their contact information and then proceeds to send a series of 3 automated pre-defined emails to the prospect. The CRM is also used to communicate with customers when new strategies and Workshops become available.
- LMS – LMS is an acronym for Learning Management System. We’ve taken a 3-year 36 PDF workshop programme and converted it into a drip fed (this means the content is delivered over a period and not all at once) course that includes 12 quarterly strategies and 36 monthly workshops. All of which have a % completed calculator and video content (which we edited – but we’ll get to that next).
- File Management & Protection – The course provides 36 protected documents that are drip fed with each workshop, we needed to make sure that all the files were protected and not available for general download.
Video
To ensure that the GS Growth Programme had the best quality video content, we utilised a combination of Adobe After Effects and Adobe Premier Pro for all the video editing. With a program as extensive as this, there was a lot of video content, not just on the sales side but for each of the 36 workshops as well. To make sure that the videos could be easily accessed by customers, we set up a dedicated Pro Vimeo account to host all the video content. This not only allowed for faster delivery of the videos but also provided additional protection for the program videos that were not intended for general public viewing. Moreover, we generated additional video content specifically for social media advertising, ensuring that the programme had a strong presence on all relevant platforms. Overall, our team ensured that the video content was of the highest quality, easily accessible, and highly effective in promoting the GS Growth Programme.
WEBSITE INTRO VIDEO
PROGRAMME INTRODUCTION FROM GEOFF
VIDEO FOR SOCIAL ADVERTISING
LINKED IN PROFILE VIDEO
Messaging
When we started working on this project, the client did not have any existing content, which meant we had to create everything from scratch. This included designing and building the website, as well as creating social media content and advertising.
To ensure that the messaging was effective and targeted the right audience, we conducted in-depth research and analysis of the client’s target market. We then developed a messaging strategy that highlighted the key benefits of the GS Growth Programme and resonated with the needs and pain points of potential customers.
Some of the messaging we created included highlighting the unique features of the programme, such as the 1:1 coaching aspect and the fact that it was developed over 40 years. We also focused on the benefits that customers could expect, such as increased revenue, improved business processes, and a more effective marketing strategy.
To further enhance the messaging, we developed eye-catching visuals and graphics that helped to convey the key messages in a memorable and engaging way. We also ensured that the messaging was consistent across all channels, including the website, social media, and advertising, to reinforce the brand and build trust with potential customers.
"Triple the value of your business in 3-years"
One important part of the campaign is using Geoff’ face as much as possible, after all his name is the business!
Are you ready to ditch the self-proclaimed"get rich quick schemes" and focus on a programme that will revolutionise your life?
The GS Growth Programme is a full business consultancy programme that has been developed with over 40 years of 1:1 business consultancy experience.
The programme runs for a total of 3-years. It features 12 quarterly delivered strategies containing 36 monthly fast growth workshops.
GS Growth Programme provides you with a tried and tested framework that has already provided 1,000’s of entrepreneurs proven results.
You won’t find our programme anywhere else!
There are an estimated 582 million entrepreneurs.
What you probably didn’t know is that the majority of these entrepreneurs fail just before peaking due to loss of momentum from a pitfall.
Discover how the GS Growth Programme provides a route map to success with tried, tested and more importantly, proven results.
To maximise the reach of the new website, we created a series of promotional adverts to be displayed on various social media platforms, including Facebook, Instagram, and LinkedIn.
In order to make the ads more engaging and visually appealing, we used a different color scheme for each platform. This helped to capture the attention of potential customers and drive more traffic to the website.
We carefully crafted the ad messaging to highlight the unique benefits of the GS Growth Programme, emphasising its comprehensive curriculum, expert coaching, and proven track record of success. With our targeted advertising campaign, we were able to effectively reach our desired audience and generate a significant increase in leads and sales.
Accompanying text:
After nearly 40 years in the making, we’re almost ready to launch our new online business growth programme. Introducing the GS Growth Programme.
You could at least triple your business value in 3-years by joining the programme.
Why not take our free value survey and see the potential for your business.
https://lnkd.in/gpaGvuf5
GS Growth Programme by Geoff Smith #gsgrowth #businessgrowth#businesscoaching
Accompanying text:
Discover how 1,000s of entrepreneurs have tripled their business value in 3-years.
👑 The online GS Growth Programme has been created from 40 years of 1:1 business coaching and mentoring to provide a route map to successful business growth.
More information available online – https://www.gsgrowth.co.uk
#gsgrowth #businessgrowth #onlinecoaching
Accompanying text:
Did you know our programme takes 3-years to complete?
We know!
The GS Growth Programme is designed to challenge you and enable growth as you complete each strategy and workshop.
40-years of 1:1 business coaching has proven the 3-year delivery system of our programme provides the most effective outcome.
There isn’t another online business coaching programme like it!
Learn more on our website: https://lnkd.in/gWH8zG34
#gsgrowth #businesscoaching #onlinelearning
Marketing Strategy
The marketing strategy defines the target market for the industry. We conducted extensive research and signed up for many of the competitors’ courses to find out how they configured their funnels, retargeting, and visuals.
What sets this product apart is that it’s a genuine business growth programme that lasts for three years. Most of the competition in the market is hyper-focused on one area of growth and overselling the idea of “10x your business or your money back.” What the GS Growth Programme does is provide a framework that guides a company on a monthly basis, making their business foundation stronger and ultimately leading to business growth.
Our main focus was to ensure the backbone of the project, the website, was solid and able to deliver the content and handle the sales volume and course delivery volume (we host the website on our servers).
Next, we built the traffic drivers to lead visitors to areas of the website such as the Value Survey and Growth Programme sign-up pages.
Then, we designed the social media posting schedule for the next two months and created the visuals for each post.
The final piece of the puzzle is social media advertising and Google advertising to generate visitors to the website.