A refresh for an existing customer running a busy ecommerce store, the original site was designed 4-years ago and needed a clean modern look and feel to increase functionality.
When the seller originally started out online there were limited online market places available. There has been a big growth in these market places, like Not on the High Street and Etsy etc.
The big step for the customer was venturing into Amazon with Amazon fulfilment. Since starting the integration the customer has seen an equivalent volume of sales from Amazon as their website produces.
This meant that the focus should be on making the website more attractive to Google. This meant the website had to be quick and search friendly and provide critical calls to action.
Be attractive to search engines
Mobile friendly
Display the information quickly and clutter free
Have a fast framework
Site security
Perform well at busy periods
Link into a re-marketing process
Speed on GTMetrix 96%
WordPress CMS
WooCommerce eCommerce
Custom Theme – Unique Look & Feel
Easy to update
Clean website, user friendly
Remarketing Linked to Mailchimp
The end result was a unique looking website that is responsive and looks amazing regardless of the device it’s being viewed from.