Running a business is tough work, running four or five takes a team. When we were approached by this independent pub group, they wanted get control of their pub websites and bring them together with a clean crisp website that is functional and easy to update. They wanted the same look and fee for all websites but make them stand out alone.
Our suggestion was to get photographs done by the same photographer at all locations so the style and lighting is the same for all pubs in the group. This helps to give off the same vibe at all locations whilst highlighting each pubs individuality.
They also wanted a system where they can update menus in one place in the admin area and have change across the site without having to go into each individual page. We installed a simple popup system and file management plugin for WordPress, all the customer has to do it upload the file and it appears across the site. We even separated the file system into categories so the client can add new menus or specials without having to code or update any pages. This allows the owner peace of mind as each pub manager can update the files with very minimal training.
We also integrated ResDiary into a table booking popup and Google Maps.
The final piece of the puzzle was the group landing page. The customer requested that each domain points to the group site and then once the pub is selected the user is redirected back to the pub domain.