Content Marketing & SEO
About Dorset Marketing
At Dorset Marketing, we’re more than just a marketing agency; we’re a driving force for your growth across various sectors.
At Dorset Marketing, we’re more than just a marketing agency; we’re a driving force for your growth across various sectors.
Average smartphone conversion rates are up 64% compared to desktop conversion rates.
Traditionally when looking for a product or service on the internet, all you needed to do was open your web browser and type into Google “find me what I’m looking for”. And for year this was enough, Google provided a hassle free way of returning results.
But Google didn’t always have the crown, this was taken from Yahoo. Google offered a less cluttered search interface and provided more accurate search results.
For years marketers would look for ways to cheat the system and list their sites at the top of the first page of Google. If you weren’t at the top of Google, you didn’t exist.
It appears the tide is turning on Google, smart marketers are finding alternative ways to get their clients name promoted. Google is cluttered, listings can be slow unless you’re paying for AdWords and other channels are starting to eat into Google’s dominance.
Top 5 Search Sites:
What’s interesting is that at place 3 and 4 you see websites that aren’t predominantly search led. Amazon is a massive market place, Facebook is one of the largest social media networks, this is an indicator that consumers are here, looking for something…
Before we go any further, it’s worth pointing out that (at the time of writing this) Google has around 86% of the search market share, for the moment.
Let’s get back to the point, the way people use the internet has changed, and how you market should also change.
Marketers know that Google is a massive behemoth of a search engine, it currently has around 50 billion websites indexed. Even if you have the most attractive website, really good organic search optimisation, the likelihood of your site being found is next to zero.
Be smart and be proactive.
